25-27 aug 2023 Stanford hall leicestershire

The Lucky Dice Car & Bike Show

Whether you’re a regular behind the wheel of a mint-condition Ford pick-up, you know your way around the hood of a hot rod, or maybe you’ve just always dreamed of cruising the open road in something a little more special than a Nissan Micra… then The Long Road is calling. Entries to take part in The Lucky Dice 2023 will open soon, watch this space.

Food, Liquor & Craft Beers

Drop into our dining hall or grab something to go as you explore the festival. Our U.S. inspired street food, hard liquor & craft beers will be sure to keep you fuelled throughout the day and almost certainly well into the wee hours!

Expect a selection of talented vendors from across the U.K. that are delivering their own special take on U.S. classics, alongside all your traditional festival favourites across the arenas and campsite.


The High Falootin’ VIP is located in the Rhinestone arena and gives guests a unique vantage point to watch the action in the main arena. Collapse into some comfy seating, enjoy a boozy beverage from the dedicated, premium bar and be sure to bag yourself a spot around one of the many campfires… it’s our little oasis in the midst of the wider hubbub of the festival.

The Showground

We’re all about wholehearted family fun and our showground sits at the centre of good times for all ages!

Expect hot dog eating contests, dodgeball and square dancing on the showground itself, plus ugly cake competitions, kids tractor racing and so much more over at Lil’ Possum County, our awesome camp for awesome kids.