Signature Brew

Back for another round, Signature Brew return to The Long Road with their container bar in tow. Born from music and brewed to bring people together, look out for our very own Long Road Lager alongside the Roadie IPA and 0.5% Lo-Fi as the perfect music companion for your weekend at The Long Road.

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Brothers

Known for naturally fruity flavours and festival heritage, Brothers Cider will be your cider sidekick, serving ice-cold cider from your first drink of the day until late at night

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Coca-Cola

Coca-Cola has been bringing people together over great music and great moments for generations.
The perfect ice-cold refreshment while you explore The Long Road.

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UK Country Hats

Here to create your dream hat, UK Country Hats will be at The Long Road to help you create your very own Western hats. From their array of accessories and embellishments to personalised branding you’ll leave with a hat like no other.

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Route Trip USA

Bringing the spirit of the open road straight to the heart of the festival. Experts in crafting tailor-made unforgettable American road trip adventures, Route Trip USA is all about the journey. Whether you’re dreaming of Route 66 or keen to explore the culture, BBQ and music of the Deep South, this is where the road trip begins.

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Durango

Durango Boots brings authentic Western style to The Long Road, with their range of premium men’s women’s and kids cowboy boots. Visit their stand to shop the collection, customise your look, and find your perfect festival fit

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Duppy Share

Duppy Share lives to share the spirit of the Caribbean and you can taste the rumshine at The Long Road, available at all festival bars.

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The Trading Post

The Trading Post is your go-to stop for western style essentials, dressing you from top-to-toe in everything you need to look and feel the part at The Long Road.

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Jubel

A crisp lager cut with real fruit. Light, refreshing and sessionable. Serving ice cold pints all weekend

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Cowboys Cry Too

Cowboys Cry Too is a movement championing men’s mental health and open conversation.
Stopping by their space at The Long Road helps keep the dialogue going.

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6' O Clock Gin

Born from a passion for flavour, 6 O’Clock Gin has spent nearly three decades perfecting the art of balance, character and exceptional smoothness. At Love Supreme, festivalgoers can discover the signature 6 O’Clock experience while soaking up a weekend of outstanding music, food and culture.

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Dutch Barn Vodka

Dutch Barn Vodka was born from founder Chris Fraser’s determination to turn wasted British apples into something extraordinary. What started with a small pot still and a Yorkshire orchard has grown into an award-winning British vodka brand. As a partner of Love Supreme, Dutch Barn brings its adventurous spirit and innovative approach to the weekend

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O'Donnell's Moonshine

O’Donnell’s Moonshine brings a modern twist to a rebellious classic, crafting smooth, full-flavoured spirits inspired by Prohibition-era recipes. Served in their signature mason jars, it’s a perfect fit for The Long Road’s celebration of roots, storytelling and shared moments.

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Buffalo Trace

Buffalo Trace brings its flagship Kentucky Straight Bourbon Whiskey to The Long Road this year. Celebrating over 200 years of bourbon-making heritage, they’ll be serving up signature pours at the festival’s much-loved Pickleback Bar.

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Southern Comfort

Southern Comfort brings the spirit of New Orleans to The Long Road this year. Satisfying on its own. Delicious in any mixed drink, Southern Comfort is a one-of-a-kind whiskey

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Silverbelly Western

Where timeless Western style meets modern comfort, Silverbelly Western is your home for all things cowboy. From men’s and women’s clothing, boots, hats and accessories to essential outdoor equipment, discover everything you need for life in the West.

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